In recent years, average CMO retention across industries reached an all time low of 43 months.
For B2B SaaS companies, it is safe to cut that number in half. This is not a great outlook for a strategic hire you are going to spend a lot of time with, and potentially equity and growth capital on. And...
- While you need someone who has done it before, maybe you cannot afford that seasoned veteran.
- You are in a hurry, but you cannot rush this hire.
- This is the position your board, peers and leadership team have the most opinions on.
- Your company is changing fast. If you hire now, you may need a different leader in 12 months.
The last point is especially challenging. When you are getting started and need to set the strategic direction for your company, positioning, and brand, you need a relatively strong, experienced (and expensive) marketing leader. Hiring an agency like Optimize Your Marketing will not only be a a safer play for the long term growth of the company, but it also saves valuable time because you are working with an agency that understands what it takes to get your startup's marketing firing on all cylinders with proven strategies that build an inbound marketing machine.
Save hiring the CMO once we have down the groundwork with your company and established all of the foundational marketing pieces.