Optimize Your Marketing - A B2B Advertising Agency

Let us optimize your paid ads strategy

We help B2B brands increase marketing pipeline using Google, Bing, Meta, and LinkedIn Ads.

Rated 5 Stars From 30+ Reviews

$1M+

Pipeline Generated for Clients

500K+

Revenue Generated for Clients

1000+

MQLs Created for Clients

20+

Happy B2B Clients

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How we are different

Pipeline > Leads

We focus our ppc & paid media campaigns on driving pipeline & revenue. Although we like a high CTR & Conv. Rate, real marketing revenue from PPC is what we like to see.

Pay monthly. Cancel when you want.

Hear from Our Happy Clients

Weaver Ellard

They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.

VP of Revenue, Rule 1 Ventures
Frank Trammer

Their exceptional communication skills and high level of organization truly sets them apart.

CEO, Guardian Leadership
Valentina Flores

I never had to worry about deadlines or status, because I knew things would be done.

CEO, Red Sentry
Fraser Ellard

Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.

Co-Founder, Dodeka Digital
John Timar

I was very pleased with our work together.

CEO, Kill Cliff
Reed Peets

Ian's affable personality made our time together enjoyable.

Account Executive, TruckerCloud
John Kaufman

They were timely with their posts and responses to reviews.

Owner, Partners II Pizza
Johnny Bond

They were able to take our brand from a relatively unknown product to the #1 organic search.

CEO, FactorCloud
Jay Bland

They learn your business, trust your insight, and deliver accordingly.

Chief Growth Officer, GreenCourt
Suneetha Sajja

More prospects are finding us online, and sales opportunities are up.

Account Executive, Roxwrite
April Kenyon

We have been happy customers and cannot think of any areas to improve on!

Account Executive, Coast to Coast
Alex Thomas

With Ians help we generated an additional six figures a month in revenue.

Chief Technology Officer, Red Sentry
Abby Nichols

They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.

Head of Customer Success, Bank Shot
Alex Hoskins

Ian communicates well and is honest and trust worthy.

President, 121Gm
David Traxler

Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.

Director of Sales, Rule 1 Ventures
Brett Renken

Ian is an incredible digital marketer and a pleasure to work with.

VP of Marketing, Clutch
Peyton Kirkley

Working with Ian was an absolute pleasure. He is an expert in his field.

Account Executive, Red Sentry
Jordan Johnson

Ian is so focused on getting results and using the optimal resources and investment to do so.

Group Account Director, Iris Worldwide

What Our Paid Media Agency Does for B2B Companies

Audience and Keyword research aligned with B2B buyer intent

Our strategy and planning services are engineered around deep industry insights and a thorough understanding of your audience. We work with this data to build detailed roadmaps that set out in forensic detail how to realize your growth objectives.

Keywords and audience segmentation play an important role in making the paid ads more effective. First, we provide the service of perfect keyword and audience analysis in order to create a relevant keywords list and audience targeting criteria.

Then we organize paid campaigns with the most relevant ads, offers and landing pages.

Campaign management and optimization focused on conversions

Our agency focus on conversions, not cost per click (CPC). Testing continuously and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and landing pages creation to achieve the highest conversion rate possible.

We monitor and optimize your campaigns on a daily basis. We go through new data and take insights to squeeze out more revenue from your ad campaigns.

Scale your advertising campaign results and grow your B2B business with campaign strategy and execution from our experienced team.

Real-time reporting built into a custom dashboard

Many agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your ROI forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.

After the initial campaign has been run, you will receive weekly reports. This will allow you to see results in real-time and can give you a competitive edge. These reports will measure the return on investment (ROI), and we will go through these with you to help you understand the results.

From setting up accurate tracking and reporting with Google Tag Manager, Google Analytics, and Hubspot along with SEMRush, Google Search Console, and Databox we have all the data along with the insights to make it actionable.

"They're innovative and creative, and have such a passion for their work. As a startup, we need frequent pivoting, and they are so flexible and ready for trying new things."
Valentina Flores, CEO @ Red Sentry
"With Ians help we generated an additional six figures a month in revenue."
Alex Thomas, Co-Founder @ Red Sentry
"They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas."
Weaver Ellard, VP of Revenue @ Rule 1 Ventures
1. Schedule a call

In a short 30-minute meeting, we’ll discuss your current marketing efforts & goals and give you some insights on quick wins.

2. Create a plan

After our discovery meeting, we will put together a scalable and efficient advertising plan that will help you hit your goals in the shortest possible time.

3. Get to work

We deploy your PPC campaigns and continually iterate new strategies and tactics to ensure your are getting the best performance.

Our Services

All Services

Google/Bing Ads

01

We create ads that show up at the top of the Google/Bing Search.

Learn More

LinkedIn Ads

02

We build LinkedIn ads campaigns that drive qualified prospects to your landing pages.

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Meta Ads

03

We will manage your Meta Ads and reach your ICP on Facebook & Instagram.

Learn More

Meet The Team

Lily Moore
Lily Moore

Graphic Designer

Sean Binek
Sean Binek

Digital Marketing Specialist

Ian Binek
Ian Binek

CEO & Advertising Lead

What You Can Expect

Book A call

Paid Media Strategy Tailored for Your Business

1

We will craft a bespoke paid media strategy, uniquely designed to align with your business's objectives, target market, and brand messaging. The tailored strategy includes selecting the best platforms for your business, determining the optimal spending allocation for each, and outlining the kind of content that should be promoted.

Conversion Tracking Across All Channels

2

Optimize will implement a robust tracking system for your campaigns across all channels. This includes setting up conversion funnels, goals, and events tracking in your analytics software. These insights will help you understand your customer's journey, identify bottlenecks, and optimize your campaigns for better ROI.

Ad Channels Managed and Optimized to Drive Pipeline

3

Optimize offers comprehensive ad channels management, including Google Ads, social media platforms, display networks, and more. This involves regular monitoring, updating, and optimizing your ad campaigns to ensure they effectively reach your target audience and contribute to your sales pipeline growth.

Chat with Optimize Team via Slack

4

You will have direct, real-time access to the Optimize team for quick updates and decision-making. We use collaborative platforms like Slack, ensuring you're kept in the loop about your campaigns and can easily communicate your needs or concerns.

Ad Creatives That Engage Your Audience

5

Our creative team will design eye-catching static ad creatives to capture your audience's attention and generate interest in your offerings. These visuals will be crafted to align with your brand's identity and to resonate with your target demographic.

Bi-weekly 60min Strategy and Performance Meeting

6

Every two weeks, you'll meet with the Optimize team for an hour to discuss strategy and performance. This is your opportunity to delve into campaign results, discuss potential optimizations, and align on upcoming strategic initiatives.

You're in Good Hands

Frequently asked questions

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