Digital Marketing Best Practices Repository

All Blog Posts

The Best Free Marketing Tech Stack in 2024 | Ep 011

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In this pod, In this blog, we will cover the primary components of your tech stack and what we recommend in terms of free software to install on your site.

9 Google Search Ad AB Tests That Optimize Our Accounts | Ep 010

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In this pod, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR.

The First 3 Paid Media AB Tests We Run For New Ad Campaigns | Ep 009

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In this pod, we will cover what AB testing is, common pitfalls of ab testing, and the first 3 paid media campaign ab tests we like to run for our clients.

7 Deadly LinkedIn Ads Sins You're Probably Making | Ep 008

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In this pod, I discuss 7 big problems I see in audited LinkedIn Ads accounts and how you can avoid them.

Paid Media Optimization | Ep 007

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Learn about Paid Media Optimization and how we do it at Optimize Your Marketing.

Demand Cap vs Demand Gen | Ep 006

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In this pod, we will cover what is demand capture, how it's different from demand generation, and why you should incorporate it into your marketing campaign mix.

How To Build Demand in 2024 | Ep 005

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In this pod, we will cover the 2024 marketing landscape and explain that demand generation for B2B companies needs to be a cornerstone in their marketing efforts.

Build it Once, Use it Twice | Ep 004

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In this pod, you will learn how we approach creating paid media campaigns for our clients and how we can build 1 piece of content and 1 landing page that we can repurpose many different times to keep creative fresh and your ICP intrigued. We hope you share and enjoy!

How We Setup Optimized LinkedIn Ads Campaigns | Ep 003

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When I audit LinkedIn Ads accounts, I always notice $100s, if not $1000s, in wasted ad spend. In this post, I share quick tips to make sure your ad accounts are firing on all cylinders.

The 3 Basic Levers All Marketing Campaigns Have | Ep 002

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Learn more about the 3 basic components of every marketing campaign and how we reverse engineer the path to product/market fit with them.

How we Set Up Optimized Paid Search Campaigns for B2B Companies | Ep 001

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This post is all about the secrets to setting up best-in-class Paid Search campaigns in 2024. These are lessons learned through $100,000s spent on Google/Bing over the past decade. Hope you find this practical guide informative and use it the next time you are setting up your PPC campaigns :)