We optimized their paid search campaigns by targeting bottom of funnel terms that often meant that there was intent to buy / take action. We aggressively bid on these terms to ensure we ranked in the #1 spot of Google/Bing anytime they were searched. By doing this, we were able to close roughly 3% of these clicks into leads. The remaining clicks required some nurturing. We effectively retargeted these previous clicked users with advertisements on LinkedIn and Meta to address objections and establish social proof with them. These ads came in the form of case studies, testimonials, and product marketing -esque messaging. By doing this we were able to close roughly 7% of the users that entered this retargeting segment.