We Are Masters in the Art of Ad Optimization

The Story Behind Optimize

Ian Binek, a young lad, had always been into science. Growing up, he used to experiment on himself to help learn more about his skin blemishes. He discovered that some foods caused more breakouts than others - which fascinated him. When we was in high school, he was studying plant diseases and the effects of organic vs synthetic fungicides. Yep, big time nerd. He even spent the hot Georgia summers in a peanut field studying meteorology - we won’t even try to explain what that is.

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Ian thought he was going to study chemical engineering and become a scientist! But oh boy, did life throw him a curve ball.

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Somehow, the advertising gods discovered him while he least expected it. While studying for Calculus and spending hours on YouTube watching tutorials.

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You see, he had been seeing ads and ads talking about starting an advertising agency. And the one that stuck was the one that started calling advertising a science.

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A curious Ian couldn’t resist and the learning began. The rest is history.

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Ian still went to GT, still worked in Corporate America, and then finally at the beginning of 2024, decided that the marketing scientist revolution was ready to begin.

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And here we are, present day, Optimize Your Marketing is an infant agency with high hopes and a vision to become a leader in the digital marketing & optimization world.

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Lead by Ian, Optimize is setting it’s sights on becoming the most trusted organization to solve the biggest data & advertising challenges that businesses face every day.

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We hope you choose to join us on this journey… and if you don’t, well, we hope you join us in the future ;)