Ian Binek

Ian was born with a fascination for business. In elementary school, he sold his Halloween candy at lunch for nickels and dimes - just so he could buy cookies from the lunch counter. Ian officially stepped into the digital marketing world in 2017 when he started his first marketing agency while still a senior in high school. He grew his business and his marketing skills while studying at Georgia Tech. After graduating, he spent three years working for Fortune 500 B2B, small disruptive B2C, and Unicorn B2B SaaS companies. His final full time role was as the Growth Marketing Manager at a venture capital firm in Buckhead, Georgia.

Ian has a deep passion for PPC advertising. He has seen the rapid growth that B2B SaaS companies experience from efficient and optimized PPC campaigns. With years of experience and a hunger for building optimized PPC campaigns, Ian has stepped into a new phase of his marketing journey with the creation of Optimize Your Marketing.