Rated 5 Stars From 30+ Reviews
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We use a custom ad strategy that works to find a winning ad before we start to scale your advertising efforts.
Our unique approach to AB testing at the campaign, ad group, and landing page level helps us learn 3x faster than our competitors.
Our clients tend to experience 3-4x ROAS when they work with us.
We are able to build a list of your ideal customers/clients and send them ads that make them want to buy your product/service.
It’s no secret that the zoomers are on Tik Tok. Get impulse purchases for your product by working with us to develop compelling Tik Tok Ads campaigns.
There are so many different levers that can be pulled inside of the ads manager that can be overwhelming if you’re running the ads on your own. Let us take care of the iterative testing of these settings to find the best campaign for your business.
Businesses should consider running ads on TikTok for a multitude of compelling reasons. With its rapidly growing user base exceeding 1 billion monthly active users, TikTok offers unparalleled access to a highly engaged and diverse audience, particularly among Gen Z and Millennial demographics.
The platform's innovative and immersive ad formats, including In-Feed Ads, Branded Hashtag Challenges, and AR effects, provide brands with unique opportunities to capture users' attention and drive meaningful engagement. TikTok's algorithm-driven feed ensures that ads are delivered to users who are most likely to be interested in the content, maximizing the effectiveness of ad campaigns. Additionally, TikTok's emphasis on creativity and authenticity allows businesses to showcase their brand personality and connect with users in a more genuine and meaningful way, ultimately driving brand awareness, engagement, and conversions.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
TikTok offers various ad formats, including In-Feed Ads (similar to native content), Branded Hashtag Challenges (encouraging user participation), TopView Ads (full-screen ads that appear when users open the app), Branded Effects (AR filters and stickers), and Brand Takeovers (full-screen ads that appear when users open the app).
TikTok provides targeting options based on demographics (such as age, gender, and location), interests, behaviors, and device types. Additionally, advertisers can target users based on TikTok engagement (such as followers of specific accounts or users who have interacted with similar content) and custom audiences (such as website visitors or email subscribers).
Advertising on TikTok offers several benefits, including access to a highly engaged Gen Z and Millennial audience, the opportunity to reach a global user base of over 1 billion monthly active users, innovative ad formats that encourage user engagement and participation, and the ability to create viral content that resonates with users and drives brand awareness.
TikTok provides comprehensive analytics and reporting tools to measure the performance of your ad campaigns. You can track key metrics such as impressions, clicks, click-through rates, video views, engagement, and conversions. Additionally, you can use TikTok Pixel to track specific actions taken by users after interacting with your ads, such as website visits, app installs, or purchases.
TikTok advertising offers a unique opportunity to reach a highly engaged and diverse audience through creative and immersive ad formats that resonate with users. Unlike other social media platforms, TikTok allows brands to showcase their personality and creativity through authentic and entertaining content, fostering genuine connections with users and driving meaningful engagement. Additionally, TikTok's algorithm-driven feed ensures that ads are shown to users who are most likely to be interested in your products or services, maximizing the effectiveness of your campaigns.
