We are experts with years of experience in PPC campaigns on Google & Bing. We know that an effective digital marketing campaign is more than just setting up campaigns - it involves an evolving strategy as it progresses. When you work with us, you will get just that! Iterative testing and management so you know your campaigns are optimized and on track.
We offer design, copywriting, web development, and dashboarding services as complimentary additions in our advertising packages. By working with us, you are getting a strategic team of experts that will deliver incredible results quickly.
That’s right. All of our pricing is listed on our website - meaning there are no hidden fees ever. Pay once at the beginning of the month and get support for the whole month.
We will target your ideal customers with the right keywords and intent.
We use expensive tools like semrush and Ubersuggest to find keywords your competitors are bidding on - as well as untapped alternatives.
Our copywriters will craft headlines and descriptions for your ads that people can’t resist clicking on to visit your website.
At the heart of data is conversions - aka the action you want your prospects to take. We setup pixels and conversions so you know what’s happening.
Never worry about your ad placements and keywords with our team handling bids on your important terms.
We will prioritize keywords and ads that are driving the highest value deals for your business.
Google Ads, also known as Google AdWords, is a powerful online advertising platform that allows businesses to display ads on Google's search engine results pages and across its extensive network of partner websites.
This versatile platform enables businesses to target specific keywords, demographics, and locations, reaching potential customers precisely when they're searching for products or services related to their offerings. Google Ads' effectiveness lies in its ability to deliver highly targeted and relevant ads to users actively seeking solutions, thereby maximizing the chances of engagement and conversion.
By leveraging features like keyword research, ad copy optimization, and bid management, businesses can optimize their campaigns to drive quality website traffic, generate leads, and ultimately increase sales. With measurable results and the flexibility to adjust campaigns in real-time, Google Ads empowers businesses of all sizes to achieve their marketing objectives efficiently and cost-effectively, making it an indispensable channel for driving growth and success in today's digital marketplace.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
Google Ads offers a variety of ad formats to suit different campaign objectives, including Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads. Each format has its unique benefits and can be tailored to specific goals such as driving website traffic, generating leads, or increasing brand awareness.
Google Ads provides advanced targeting options to help you reach your ideal audience. You can target users based on keywords (search queries), demographics (such as age, gender, and location), interests, behaviors, and even remarketing audiences (users who have previously interacted with your website or ads). This ensures that your ads are shown to the most relevant users for your business.
Google Ads offers several benefits for businesses, including increased visibility on Google's search results pages, precise targeting options to reach your ideal audience, measurable results with detailed analytics, flexibility to adjust budgets and campaigns in real-time, and the ability to track ROI and optimize performance for better results.
Google Ads provides comprehensive reporting tools that allow you to track the performance of your ad campaigns in real-time. You can measure key metrics such as impressions, clicks, click-through rates, conversions, and cost per conversion. Additionally, you can use conversion tracking and Google Analytics to track the impact of your ads on website actions and sales.
At Optimize Your Marketing, our Google Ads services are tailored to meet the unique needs of your business. We combine our expertise in digital advertising with a deep understanding of Google's advertising platform to create customized strategies that drive results. From keyword research and ad copywriting to campaign optimization and performance analysis, we provide end-to-end solutions to help you achieve your marketing goals effectively with Google Ads.