On Reddit, there are channels/groups called sub reddits. These sub reddits contain 100s if not thousands of highly targeted, niche specific users that can be shown your business’s ads.
It’s true - Reddit users can be viscous. For the longest time, Reddit moderators would ban users who self promote their content. Now that ads are allowed, there are still older users that like to “troll” businesses and companies that don’t know their way around the platform. We don’t make you look like an idiot. We know the rules and more so you look sophisticated and users actually like your ads.
Memes do great on Reddit. We will source, vet, and create these meme ads for you so that the highly technical, niche specific audience welcomes your ads and is genuinely interested in your business’s products and services.
We will not only create a custom list for your advertising campaign, but also target specific groups of users in subreddits.
Google’s 7/11/4 rule states that your customers have to engage with your content for 7 minutes, 11 different times, on 4 different platforms. Building awareness and engagement time on Reddit should be part of your marketing strategy.
Using the Reddit Pixel, we are able to track the people that sign up for appointments on your website, as well as end up buying.
With over 52 million daily active users and thousands of niche-focused communities (subreddits), Reddit provides a platform where users are actively seeking and sharing content that aligns with their interests. By leveraging Reddit ads, businesses can reach highly targeted audiences based on their specific interests, behaviors, and demographics, ensuring that their message resonates with the right users at the right time.
Whether it's increasing brand awareness, driving website traffic, or generating leads, Reddit ads enable businesses to engage with passionate communities, spark discussions, and drive meaningful results in a cost-effective manner. With its unparalleled reach and engaged user base, Reddit ads present a valuable opportunity for businesses to expand their reach, connect with their target audience, and achieve their marketing objectives effectively.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
Reddit offers various ad formats, including Sponsored Posts, Banner Ads, Video Ads, and Text Ads. Sponsored Posts appear within users' feeds and can include text, images, and links. Banner Ads are displayed prominently at the top or bottom of Reddit pages. Video Ads autoplay within users' feeds. Text Ads appear as sponsored links within Reddit's search and listings pages.
Reddit offers targeting options based on interests, subreddits (specific communities), demographics, device types, and geolocation. Advertisers can target users based on their interests, such as gaming, technology, or fitness, as well as specific subreddits where their target audience is active. This allows for highly precise targeting to reach the most relevant audience for your business.
Advertising on Reddit offers several benefits, including access to a highly engaged and diverse user base, the ability to reach niche communities and specific interest groups, cost-effective advertising options with flexible budgets, and the opportunity to spark discussions and engage with passionate communities. Additionally, Reddit ads allow for detailed campaign tracking and analytics to measure performance and optimize campaigns for better results.
Reddit provides comprehensive analytics and reporting tools to measure the performance of your ad campaigns. You can track key metrics such as impressions, clicks, click-through rates, conversions, and cost per conversion. Additionally, you can use Reddit's Conversion Pixel to track specific actions taken by users after interacting with your ads, such as website visits, sign-ups, or purchases.
Reddit advertising offers a unique opportunity to reach highly engaged and passionate communities in a platform where users are actively seeking and sharing content that aligns with their interests. Unlike other social media platforms, Reddit allows for more authentic and organic interactions, making it an ideal platform for brands to connect with their audience in a meaningful way. Additionally, Reddit ads offer highly targeted advertising options and cost-effective pricing, making it a valuable addition to any digital marketing strategy.