In the wake of the establishment of the Stockbridge Police Department in Stockbridge, Georgia, Chief Frank Trammer sought the expertise of Optimize Your Marketing LLC to shape a positive brand perception and foster community engagement. Tasked with introducing the newly formed department to the community, Optimize embarked on a strategic social media campaign.View site
Stockbridge Police Department
January 4, 2024
The primary challenge was to establish a positive and trusted brand perception for the Stockbridge Police Department, given its recent formation. Chief Trammer recognized the importance of proactive communication with the community and sought to leverage social media to achieve this.
Optimize Your Marketing LLC crafted a comprehensive strategy to address the Stockbridge Police Department's challenges and achieve their objectives:
- Social media posts generated an average of 40-100 engagements per post, indicating a high level of community interaction and interest.
- The strategic approach resulted in a substantial increase in followers, surmounting 2000 followers across Facebook and LinkedIn.
Urgent Posts Impact:
- Collaborative urgent posts, especially BOLO posts, received heightened community engagement, demonstrating the effectiveness of real-time communication with the community.
Chief Frank Trammer expressed his gratitude, stating, "The successful launch of the Stockbridge Police Department is a testament to the collaborative approach taken with Optimize Your Marketing's social media strategy. We are grateful for the positive brand image they helped us establish."
Optimize Your Marketing LLC played a crucial role in the successful launch of the Stockbridge Police Department by implementing a strategic and collaborative social media campaign. The combination of proactive updates, community engagement, and real-time collaboration on urgent posts contributed to a positive brand image and increased community trust. The growth in social media followers and the significant engagement per post showcased the effectiveness of the tailored strategy in achieving the department's objectives. Chief Frank Trammer's endorsement reflects the impact of a collaborative and proactive approach in establishing a strong community connection through social media.