Paid Search (PPC) Services

Is your paid search advertising as efficient as it could be? Let us check.

Predictably scale your company with our paid search services focused on increasing the efficiency of lead generation from every dollar spent.

Rated 5 Stars From 30+ Reviews

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Paid search services driving predictable conversion growth

Paid search is the most predictable marketing channel a business can use to scale up, but there are levels to PPC performance. Our paid search services uncover the best keyword targets then build highly efficient ad campaigns and optimize those campaigns over time, continually iterating while reporting on progress. All while you focus on scaling your business.

Keyword Research

1

We analyze thousands of potential keyword targets using our own proprietary clustering, batching, and prioritization algorithm that utilizes machine learning and AI to determine the best possible keyword targets to have the highest possible efficiency and conversion rate for your PPC campaigns. Through this process, we’re also able to uncover negative keywords which should be avoided to increase efficiency.

Paid Search Account Build

2

We set up and build the initial PPC account using our keyword research and data intelligence, through a proprietary process that helps us understand your industry in an innate way. We ensure all of our campaigns are targeting appropriate pages, and that all conversion goals are set up for performance tracking and iteration.

Paid Search Account Optimization

3

We optimize your campaigns to increase budget utilization efficiency and reduce cost per click by making quality score improvements, improving click-through rates, reducing wasted spend, and increasing efficiency by adding negative keyword targets and improving on-page optimization for ad campaign page targets.

Paid Search Management

4

We manage, optimize, and iterate on your PPC campaigns over time, constantly adjusting budgets, doubling down on campaigns that are having better traction than others, warming up new page targets, and improving ad spend efficiency while increasing conversions over time. This is a fully done-for-you service.

Paid Search Reporting

5

We report on the progress of our project to you using a live ad dashboard and strategy-led monthly reports, with direct 24/7 access to your PPC manager via Slack. We use these reports to relay the performance and progress of our paid search projects, give further guidance, and add additional targets over time.

Landing Page Creation & Optimization

6

Either in a one-time engagement or wrapped into our recurring paid search management projects we help ideate, optimize, and create landing pages that increase the efficiency and effectiveness of our paid search projects by reducing cost per click and increasing conversion rates. These landing pages can either be specific for PPC or also wrapped into beneficial ranking targets for SEO, synergizing with our SEO service packages.

Our proven paid search process for projects of all sizes

We wrap all of our paid search projects into our paid search management service, which runs through our proven paid search process to drive predictable revenue growth for businesses of any size.

1. Setup & Build

We perform keyword research using our proprietary tools & process, followed by setting up your ad account or optimizing an existing ad account using our data intelligence and proprietary playbooks. The immediate goal is to give you noticeable results within the first 30 days, either from a new account or by optimizing the efficiency and effectiveness of current ad accounts.

2. Optimize & Iterate

We constantly iterate your paid search campaigns, optimizing them to improve efficiency in ad spend, cost-per-click, and click-through-rates. We will iterate ad copy, creative, targeting, and even landing pages as need be throughout the project to get the absolute most out of your ad budget to drive predictable growth in revenue.

3. Manage & Report

We fully manage your projects, keeping a close eye on performance and using data to adapt as needed. We send monthly strategy-led performance reports, as well as give direct access to our live dashboard so that you can check on your PPC campaigns at any time. With 24/7 direct access to your PPC manager via Slack, you can ask questions, change budgets, and adjust campaigns at any time.

Hear from Our Happy Clients

Weaver Ellard

They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.

VP of Revenue, Rule 1 Ventures
Frank Trammer

Their exceptional communication skills and high level of organization truly sets them apart.

CEO, Guardian Leadership
Valentina Flores

I never had to worry about deadlines or status, because I knew things would be done.

CEO, Red Sentry
Fraser Ellard

Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.

Co-Founder, Dodeka Digital
John Timar

I was very pleased with our work together.

CEO, Kill Cliff
Reed Peets

Ian's affable personality made our time together enjoyable.

Account Executive, TruckerCloud
John Kaufman

They were timely with their posts and responses to reviews.

Owner, Partners II Pizza
Johnny Bond

They were able to take our brand from a relatively unknown product to the #1 organic search.

CEO, FactorCloud
Jay Bland

They learn your business, trust your insight, and deliver accordingly.

Chief Growth Officer, GreenCourt
Suneetha Sajja

More prospects are finding us online, and sales opportunities are up.

Account Executive, Roxwrite
April Kenyon

We have been happy customers and cannot think of any areas to improve on!

Account Executive, Coast to Coast
Alex Thomas

With Ians help we generated an additional six figures a month in revenue.

Chief Technology Officer, Red Sentry
Abby Nichols

They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.

Head of Customer Success, Bank Shot
Alex Hoskins

Ian communicates well and is honest and trust worthy.

President, 121Gm
David Traxler

Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.

Director of Sales, Rule 1 Ventures
Brett Renken

Ian is an incredible digital marketer and a pleasure to work with.

VP of Marketing, Clutch
Peyton Kirkley

Working with Ian was an absolute pleasure. He is an expert in his field.

Account Executive, Red Sentry
Jordan Johnson

Ian is so focused on getting results and using the optimal resources and investment to do so.

Group Account Director, Iris Worldwide

What Our Paid Media Agency Does for B2B Companies

Audience and Keyword research aligned with B2B buyer intent

Our strategy and planning services are engineered around deep industry insights and a thorough understanding of your audience. We work with this data to build detailed roadmaps that set out in forensic detail how to realize your growth objectives.

Keywords and audience segmentation play an important role in making the paid ads more effective. First, we provide the service of perfect keyword and audience analysis in order to create a relevant keywords list and audience targeting criteria.

Then we organize paid campaigns with the most relevant ads, offers and landing pages.

Campaign management and optimization focused on conversions

Our agency focus on conversions, not cost per click (CPC). Testing continuously and offering a relevant, timely offer to users. We create granular campaign structures, compelling ad copy and landing pages creation to achieve the highest conversion rate possible.

We monitor and optimize your campaigns on a daily basis. We go through new data and take insights to squeeze out more revenue from your ad campaigns.

Scale your advertising campaign results and grow your B2B business with campaign strategy and execution from our experienced team.

Real-time reporting built into a custom dashboard

Many agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your ROI forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.

After the initial campaign has been run, you will receive weekly reports. This will allow you to see results in real-time and can give you a competitive edge. These reports will measure the return on investment (ROI), and we will go through these with you to help you understand the results.

From setting up accurate tracking and reporting with Google Tag Manager, Google Analytics, and Hubspot along with SEMRush, Google Search Console, and Databox we have all the data along with the insights to make it actionable.

"They're innovative and creative, and have such a passion for their work. As a startup, we need frequent pivoting, and they are so flexible and ready for trying new things."
Valentina Flores, CEO @ Red Sentry
"With Ians help we generated an additional six figures a month in revenue."
Alex Thomas, Co-Founder @ Red Sentry
"They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas."
Weaver Ellard, VP of Revenue @ Rule 1 Ventures

Our Services

All Services

Google/Bing Ads

01

We create ads that show up at the top of the Google/Bing Search.

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LinkedIn Ads

02

We build LinkedIn ads campaigns that drive qualified prospects to your landing pages.

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Meta Ads

03

We will manage your Meta Ads and reach your ICP on Facebook & Instagram.

Learn More

Meet The Team

Lily Moore
Lily Moore

Graphic Designer

Ian Binek
Ian Binek

CEO & Advertising Lead

What You Can Expect

Book A call

Paid Media Strategy Tailored for Your Business

1

We will craft a bespoke paid media strategy, uniquely designed to align with your business's objectives, target market, and brand messaging. The tailored strategy includes selecting the best platforms for your business, determining the optimal spending allocation for each, and outlining the kind of content that should be promoted.

Conversion Tracking Across All Channels

2

Optimize will implement a robust tracking system for your campaigns across all channels. This includes setting up conversion funnels, goals, and events tracking in your analytics software. These insights will help you understand your customer's journey, identify bottlenecks, and optimize your campaigns for better ROI.

Ad Channels Managed and Optimized to Drive Pipeline

3

Optimize offers comprehensive ad channels management, including Google Ads, social media platforms, display networks, and more. This involves regular monitoring, updating, and optimizing your ad campaigns to ensure they effectively reach your target audience and contribute to your sales pipeline growth.

Chat with Optimize Team via Slack

4

You will have direct, real-time access to the Optimize team for quick updates and decision-making. We use collaborative platforms like Slack, ensuring you're kept in the loop about your campaigns and can easily communicate your needs or concerns.

Ad Creatives That Engage Your Audience

5

Our creative team will design eye-catching static ad creatives to capture your audience's attention and generate interest in your offerings. These visuals will be crafted to align with your brand's identity and to resonate with your target demographic.

Bi-weekly 60min Strategy and Performance Meeting

6

Every two weeks, you'll meet with the Optimize team for an hour to discuss strategy and performance. This is your opportunity to delve into campaign results, discuss potential optimizations, and align on upcoming strategic initiatives.

Check Out Some Featured Case Studies

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