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Red Sentry
August 2022
300% Increase in Leads in 90 Days
Red Sentry saw a 300% increase in leads from our PPC services!
Pay Per Click Advertising
We used Google Ads to increase clicks to Red Sentry's site.
CRO
We used AB testing to uncover winning landing page variants.
Increase of
300%
In Leads
Decrease of
70%
In Cost Per Lead
Background & Challenges
Background:
Red Sentry is an offensive cybersecurity company that provides comprehensive security solutions to businesses of all sizes. They approached Optimize Your Marketing (OYM), a digital marketing agency, to help them increase their online visibility, attract more qualified leads, and ultimately drive more conversions on their website.
Challenges:
Red Sentry faced several challenges, including low website traffic, high cost per acquisition, and low conversion rates. They needed a comprehensive PPC strategy that would improve their website's visibility and attract more targeted traffic.
Solution
OYM proposed a targeted PPC campaign to address Red Sentry's challenges. They conducted extensive keyword research and competitor analysis to identify the most relevant and high-intent keywords for the cybersecurity industry. OYM then created a custom ad strategy that included compelling ad copy, keyword-optimized landing pages, and targeted ad groups to drive more qualified leads to Red Sentry's website.
OYM also optimized Red Sentry's website structure and content to ensure it was conversion-focused. They optimized the website's landing pages, calls-to-action, and user experience to improve the website's relevance and usability. OYM also implemented conversion tracking and goal tracking to measure the effectiveness of the campaign.
Results
Within 90 days of implementing OYM's targeted PPC campaign, Red Sentry saw significant improvements in their online presence. The following results were achieved:
- 300% increase in website form conversions
- 70% decrease in cost per acquisition
- Improved click-through rate (CTR) and conversion rate (CR)
- Increased visibility and brand recognition
These results demonstrate the effectiveness of OYM's targeted PPC approach and Red Sentry's commitment to improving their online visibility. Red Sentry is now well-positioned to attract more qualified leads, generate more conversions, and grow their business in the competitive cybersecurity industry.
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We have worked with businesses from various industries - here's what they have to say.
"I appreciate all the hard work your team puts in behind the scenes to advance the mission of Guardian Leadership!"
Frank Trammer
Founder, Guardian Leadership
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Marketing Lead at Google
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Head of Marketing at Facebook