TruckerCloud is a telematics provider that offers real-time tracking and management solutions for the transportation industry. They approached Optimize Your Marketing (OYM), a digital marketing agency, to help improve their online visibility and drive more traffic to their website.
TruckerCloud faced several challenges, including low website traffic, poor search engine rankings, and limited brand recognition. They needed a comprehensive SEO strategy that would improve their website's visibility and attract more targeted traffic.
OYM proposed a programmatic SEO campaign to address TruckerCloud's challenges. They conducted extensive keyword research and competitor analysis to identify the most relevant and high-traffic keywords for the telematics industry. OYM then created a custom content strategy that included blog posts, infographics, and other types of content to target these keywords and drive more traffic to TruckerCloud's website.
OYM also optimized TruckerCloud's website structure and content to ensure it was search engine friendly. They optimized the website's meta tags, headings, and internal linking to improve the website's relevance and authority. OYM also created and optimized Google My Business and Bing Places listings to improve TruckerCloud's local search visibility.
Within 30 days of implementing OYM's programmatic SEO campaign, TruckerCloud saw significant improvements in their online presence. The following results were achieved:
- 28% increase in website visits
- 40% increase in Google search impressions
- 35% increase in Bing search impressions
- 25% increase in form conversions
These results demonstrate the effectiveness of OYM's programmatic SEO approach and TruckerCloud's commitment to improving their online visibility. TruckerCloud is now well-positioned to attract more targeted traffic, generate more leads, and grow their business in the competitive telematics industry.