300% Increase in Leads in 90 Days

Ian Binek
9 Aug 2022
5 min read
Weaver Ellard
VP of Marketing
Valentina Flores
CEO, Red Sentry
Alex Thomas
CTO, Red Sentry
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Red Sentry is an offensive cybersecurity company that provides comprehensive security solutions to businesses of all sizes. They approached Optimize Your Marketing (OYM), a digital marketing agency, to help them increase their online visibility, attract more qualified leads, and ultimately drive more conversions on their website.


Red Sentry faced several challenges, including low website traffic, high cost per acquisition, and low conversion rates. They needed a comprehensive PPC strategy that would improve their website's visibility and attract more targeted traffic.


OYM proposed a targeted PPC campaign to address Red Sentry's challenges. They conducted extensive keyword research and competitor analysis to identify the most relevant and high-intent keywords for the cybersecurity industry. OYM then created a custom ad strategy that included compelling ad copy, keyword-optimized landing pages, and targeted ad groups to drive more qualified leads to Red Sentry's website.

OYM also optimized Red Sentry's website structure and content to ensure it was conversion-focused. They optimized the website's landing pages, calls-to-action, and user experience to improve the website's relevance and usability. OYM also implemented conversion tracking and goal tracking to measure the effectiveness of the campaign.


Within 90 days of implementing OYM's targeted PPC campaign, Red Sentry saw significant improvements in their online presence. The following results were achieved:

  • 300% increase in website form conversions
  • 70% decrease in cost per acquisition
  • Improved click-through rate (CTR) and conversion rate (CR)
  • Increased visibility and brand recognition

These results demonstrate the effectiveness of OYM's targeted PPC approach and Red Sentry's commitment to improving their online visibility. Red Sentry is now well-positioned to attract more qualified leads, generate more conversions, and grow their business in the competitive cybersecurity industry.

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Inception Milestone

The project begins with thorough research and planning.

Development Phase

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