As a SaaS founder, one of the most important things you need to do is to get your product in front of potential customers. But how do you do that? Do you try to do everything yourself or do you hire a digital marketing agency to help you?

There's no one-size-fits-all answer to this question, as the decision of whether or not to hire a digital marketing agency will depend on a variety of factors specific to your SaaS product. However, we at Optimize Your Marketing would like to share some things to consider when making your decision.

1. The nature of your product - Is your product something that people would naturally be interested in or does it require more targeted marketing and outreach? If your product is something that people are already searching for, then you may be able to get by with just basic SEO and PPC campaigns. However, if your product requires more education or explanation, then you may need to invest in more targeted marketing campaigns and content marketing.
2. Your budget for marketing - Hiring a digital marketing agency can be expensive, so you'll need to decide how much you're willing to spend. At Optimize Your Marketing, we offer a 60-day digital marketing machine plan that is specifically designed for B2B SaaS startups. This plan includes branding and offer workshops in week 1, a completely new Webflow website in weeks 2-4, 100s of more programmatic SEO pages in week 5, Google & Bing Ads forecasts and account setup in week 6, Retargeting Social media marketing campaigns on LinkedIn and Facebook on Week 7, and automated email marketing campaigns to nurture leads, as well as an AB testing cadence that can be used to increase conversion rates for campaigns once they are ready to go. All of these things are wrapped up into marketing dashboards to track KPIs.
3. Your time and resources - Do you have the time and resources necessary to do digital marketing yourself? This can be a lot of work, especially if you don't have any experience in digital marketing. By hiring a digital marketing agency like Optimize Your Marketing, you can focus on developing your product and leave the marketing to us.

When hiring a digital marketing agency, it's important to look for specialization. At Optimize Your Marketing, we work exclusively with Pre Seed B2B SaaS companies and have a wealth of experience in managing SaaS growth using various strategies and tactics. Our founder, Ian Binek, has been driving amazing results and KPIs for B2B SaaS companies. With 8 years total of digital marketing experience, Ian and the Optimize Your Marketing Team are a perfect starting place for fast, quality digital marketing services for your B2B SaaS startup.

In conclusion, hiring a digital marketing agency can be a great investment for your SaaS product if you have the budget and need to see results quickly. At Optimize Your Marketing, we offer a 60-day digital marketing machine plan that is specifically designed for B2B SaaS startups and can help take your product to the next level.