As a digital marketer and entrepreneur with extensive experience in B2B marketing in the SaaS ecosystem, I have found three tricks that always lead to profitable Google Ads. 🤑

Optimize Your Marketing (OYM), a digital marketing agency that works with B2B SaaS companies, has consistently been spending upwards of a combined $50K / month for its clients and accounts that it works with - and here are the three tricks that we have found always lead to profitable Google Ads. 💰💰💰

1. Use HubSpot as Your CRM and Link Your Google Ads Account 🔗

Tying qualified leads back to your Google Ads account helps Google to bid for keywords effectively. Using HubSpot as your CRM and linking it to your Google Ads account allows you to make those conversions have dynamic values based on their deal size. This means that you can scale your ads profitably because you won't be spending more than you are making from the ads. 💻

2. Target Bottom Of Funnel Terms 🎯

Targeting bottom of funnel (BOF) terms that show buying intent is recommended unless you have $20k+ in ad spend each month. This means we are targeting the 3% of the market that is ready to buy today. BOF terms look like keywords, but with modifiers on the end like "software", "vendors", "companies", "solutions" etc. If you pair this with phrase match or exact match keywords, you will already have very quality searches and leads coming through. No more unqualified leads. 🤖

3. Run Experiments 🧪

Running experiments means more than running headline copy tests. Testing the keyword match types (aka broad vs phrase match keywords) as well as testing the bid strategies are some of the best experiments. Google doesn't make it easy for you to do this, but if you know your way around the platform, you can easily create these tests and let them run. With these tests, we are ensuring that we are always testing to find the best campaigns for our clients, while also dropping the cost to collect marketing qualified leads. 🚀

Conclusion

Here are the three Ninja tricks we use for our B2B SaaS clients. Sign up to get content notifications and connect with other digital marketers in our slack! We allow you to post YOUR content and you get notifications on ours! 📈

If you are interested in having Optimize Your Marketing create and manage your Google Ads for your SaaS company, then please reach out to us here. 🤝