SEO (Search Engine Optimization) is the practice of optimizing websites in order to rank higher and earn more organic traffic from search engines like Google, Bing, and Yahoo. This includes optimizing content, technical setup, and overall user experience, with the goal of improving search engine ranking for specific keywords and phrases.
The blog argues that traditional SEO methods, such as hiring an agency to optimize your website and write SEO-optimized blog posts, may not be effective for B2B SaaS startups entering new markets with no existing search volume. Instead, the author suggests that startups should focus on creating informative and unique content through regular blog writing, even if it's just a few short paragraphs each week.
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