Ian Binek

Growth Hacking

These strategies and tactics cost us less than $100 and save us 40+ hours monthly.

Growth Hacking

We have systems in place that allow us to create a completely brand new piece of blog content in 20 minutes each week.

Growth Hacking

Top 5 growth marketing strategies that most software companies aren't using in 2023.

Paid Media

Optimize Your Marketing (OYM), a digital marketing agency that works with B2B SaaS companies, has consistently been spending upwards of a combined $50K / month for its clients and accounts that it works with - and here are the three tricks that we have found always lead to profitable Google Ads. 💰💰💰

Growth Hacking

In today's highly competitive business landscape, marketing is strenuous. The challenge increases when marketing an intangible product without any physical presence. SaaS or Software-as-a-Service is a growing segment with numerous applications in various industries like retail, real estate, healthcare, etc. As the playing field becomes increasingly crowded, the need to stand out and reach your target audience becomes even more critical.

Paid Media

As a SaaS founder, one of the most important things you need to do is to get your product in front of potential customers. But how do you do that? Do you try to do everything yourself or do you hire a digital marketing agency to help you?

Paid Media

The world of marketing is constantly changing. In order to stay ahead of the curve, I've made it a priority to continue learning as much as possible about the latest tools and technologies that can help me optimize my marketing strategies.

SEO

I have been blown away by the advancements in technology and AI for digital marketing. Comparing what I used to do for my clients in comparison to what I am able to do now is insane.

Paid Media

Hi there, I'm Ian Binek, the founder of Optimize Your Marketing, a digital marketing agency that specializes in working with Pre Seed B2B SaaS startups. In this blog post, I will be explaining the difference between top of funnel (TOF) and bottom of funnel (BOF) keywords for pay per click (PPC) campaigns.

Growth Hacking

As a Pre Seed B2B SaaS startup, one of the key challenges you'll face is marketing your products or services effectively. That's where Optimize Your Marketing comes in. Optimize Your Marketing is a digital marketing agency that specializes in providing cutting-edge solutions to help B2B SaaS companies achieve their goals and KPIs.

SEO

I often get asked about the difference between PPC and SEO. Both of these methods are used to increase website traffic and generate leads, but they have different approaches and outcomes.

Growth Hacking

By creating your own SaaS product, you can offer something unique to your clients that sets you apart from your competitors.

Growth Hacking

In today's competitive business landscape, it's crucial for Pre Seed B2B SaaS startups to have a solid digital marketing strategy. At Optimize Your Marketing, we specialize in providing top-notch digital marketing services to help our clients achieve success during the seed stage and beyond.

Growth Hacking

In today's market, there are countless software options available, including all in one solutions. While these may seem like an attractive option, we strongly advise against investing in them. In this blog post, we will explore why all in one software is not the best choice for your B2B SaaS startup.

Growth Hacking

Have you started going to ChatGPT first before going to Google for your questions?

Growth Hacking

The blog highlights nine free Chrome extensions that the author finds useful for daily use. SimilarWeb provides website statistics, visitor behavior, and traffic sources for competitor analysis. Wappalyzer helps to determine website characteristics such as installed pixels, website builder, and CRM.

SEO

The blog argues that traditional SEO methods, such as hiring an agency to optimize your website and write SEO-optimized blog posts, may not be effective for B2B SaaS startups entering new markets with no existing search volume. Instead, the author suggests that startups should focus on creating informative and unique content through regular blog writing, even if it's just a few short paragraphs each week.

Paid Media

The blog post discusses the importance of determining the appropriate advertising budget for B2B SaaS startups. The author emphasizes that there is no one-size-fits-all approach to determining the budget and highlights the need to consider various variables. The article outlines six steps to calculate a realistic marketing budget for a B2B SaaS company.

Paid Media

B2B Paid Social Media campaigns require a different approach, as it's more about positioning and reminding prospects of the solution, rather than the quality of content. The top 5 tips for B2B SaaS startups to follow when using Paid Social Media campaigns include using LinkedIn Ads, being intentional about messaging, finding a consistent inbound channel, retargeting on other social media platforms, and always testing to improve conversion rates.

Growth Hacking

The blog post outlines how to balance a full-time job with running a digital marketing company. The author believes sticking to a schedule, being intentional with your time, segmenting your day, and ending your day with movement can improve work-life balance.

Growth Hacking

The blog post is about three things the author wishes they knew before applying to jobs post-graduation: the importance of knowing one's worth, the value of continuous learning, and the benefits of finding like-minded individuals. The author shares personal experiences and insights on each point.

Growth Hacking

In this blog post, the author shares seven learnings from working in a venture studio. These include the importance of showing up early, the different forms of B2B SaaS sales, the value of a well-thought-out tech stack, the need for confidence, finding and doubling down on a high-performing channel, the importance of always testing, and identifying opportunities for innovation.

Paid Media

The blog post outlines 7 steps that a digital marketing agency takes with every client to drive demand and dominate market share, including aligning on goals, extracting knowledge from the client, building a dashboard to track indicators, identifying core messaging and content, using Google Ads to capture existing demand, expanding into LinkedIn for more awareness, and using a prospecting and retargeting layer on LinkedIn/Facebook.

Growth Hacking

Are you automating manual marketing functions? If not, then read this article. Here are 5 no-code tools you can use to drastically improve your team's efficiency.

SEO

This is a tutorial on how to create 100s of new pages fast with your Webflow website. I will walk you through each step needed - start to finish!

Growth Hacking

Digital marketing is one of the first things you have to nail in order to start reaching minimum viable product and product marketing fit. Check out this quick list of tools, that are mostly free, that should be set up early for your B2B SaaS startup. Enjoy!

Growth Hacking

Ian, a growth hacker, is sharing a technique he uses to create hundreds of optimized and personalized pages for clients in under 4 hours. He recommends using Webflow to create the website, Airtable as a database for content topics, and Whalesync to automatically send information from Airtable to Webflow. The impact is increased leads and revenue, and the process can be further improved with the use of ChatGPT and Midjourney AI.